Frequently Asked Questions

Who is LeadSure?

LeadSure S.A. is an online lead generation provider. We provide real-time leads for businesses in South Africa through several digital channels. Our expertise and resources allows us to find your target market online, deliver an appealing value proposition and source leads of prospective customers through search engines, websites and social media.

We do not employ unethical practices like spamming consumers through SMS and email. We also do not provide telemarketing services.  Our focus is on quality real-time lead generation which connects your brand with consumers who are interested in your product or service. LeadSure has been servicing South African corporates and digital marketing agencies since 2013.

How does it work?

Traditional marketing practices are becoming more expensive and not always yielding the same ROI as it did in the past. With over 50% of South Africans having access to the internet, the online route just makes more sense of businesses. We generate leads across our online network of South African websites and social media profiles. The process is simple:

  1. Consumer clicks on your value proposition on our website or social media.
  2. The consumer is then routed to a landing page which has a brief overview of your product or service.
  3. The online form allows interested consumers to request more information or a quote.
  4. The consumer’s details are sent to our server where it is sanitized and validated.
  5. Leads are then instantly sent to your CRM through API integration or to a dedicated email address if you prefer.

To ensure relevance, responsiveness and a high ROI (return on investment), we target online users who are more likely to fall within your target market.

What lead data is collected?

The lead data that is collected depends on our client’s individual needs. However, this is limited in recent times as social media platforms now have restrictions. Furthermore consumers are less likely to request a quote or more information is a lead form is seen as overly intrusive.

  • PERSONAL (first name and last name)
  • CONTACT (cell number and/or email address)
  • LOCATION (province or city).
  • LANGUAGE (mainly English or Afrikaans but other languages may be an option)
  • AGE and GENDER

Additional fields will the rate per lead or revenue share ratio.

What does it cost?
Our pricing structure is intended to be fair and quantifiable.

We work on a CPL (Cost Per Lead) basis for new clients. This means that you are billed for valid leads on a weekly basis. The rate for each lead varies depending on your specific requirements. You will pay a higher rate for leads that:

require more information from a consumer (name, email, cell number and other details),
are targeted at narrow market segments (based on age, gender, language and province/city),
promote products which do not have a broad market appeal.
We offer the CPA (Cost Per Acquisition) option to select clients. This is essentially a commission-based payment model where trusted clients pay us a once-off commission upon concluding a sale (based on successful debit of the first month’s premium). Commissions can be paid monthly.

Why choose
We customise lead generation solutions for your business based on your products, target market and specific requirements. It allows us to deliver higher quality leads that are relevant, responsive and offer a higher ROI (return on investment) than other marketing techniques.

We use our collective skills, resources and experience to ensure that you get the best possible leads as per your campaign objectives. As a performance-based solution, you will only pay for the leads that you receive. This is a more cost-effective option than planning, launching and managing your own lead generation campaign.

Every business seeking to expand its client base has to funnel prospective clients through four steps- AWARENESS, INTEREST, DECISION and ACTION. The AIDA model used in sales and marketing requires extensive advertising costs and time to gain market attention, create product awareness and stimulate interest among consumers.

This is where we can help you. We ensure that the leads delivered to you are already aware of your product/service and are interested in more information or possibly purchasing. The leads that we generate should be more receptive to your financial expertise and at least willing to consider your value proposition. No need for cold calling. Targeted medical leads just makes more sense!

We only supply leads to insurers and medical schemes directly.
We do not supply leads to brokerages, intermediaries or third party call centres.
All of our leads are generated digitally through websites, search engines and social media.


Get in Touch

Please ensure that your email address is correct. We will respond within 24 to 48 hours.

We only supply leads to insurers. We do not supply third party call centres or intermediaries.

We also will not reply to emails from GMail, Yahoo, Hotmail or other free webmail services.

Lead Sure S.A. is a digital business service. Our partners in the digital media industry are experts in real time business lead generation channel across search engines, websites and social media. We do not generate leads through SMS, email or telemarketing to ensure that we are compliant with the relevant legislation. We do not sell mailing lists or double-sell leads. Due to our strict lead generation policy, our lead volume is limited.

Please use the mail form to contact us and provide details of your business and the leads that you require. You can also connect with us on social media through the links below.